Measurement
How we audit a plan before we scale it
Before any new campaign launch, we look at what is already running. Attribution gaps. Conversion tracking that fires twice or not at all. Channels with vanity impressions but no cost-per-enquiry line. We document what gets tracked, what gets cut and what gets tested — in writing, on one page, so the client can see the logic.
Our marketing funnel reviews cover Google Ads, Meta Ads, paid social, SEO and landing page performance. We set KPIs that match the business, not the platform's default dashboard. Reporting you can argue with means every figure has a source and a caveat. Nothing is guaranteed; we say that plainly and often.
- Platform conversion tags verified before budget increases
- Search engine optimisation baseline checked against paid overlap
- Media spend separated from agency fees in every proposal
- Monthly dashboard with audience, engagement and ROAS context